Pre-makes: an example of retro pop culture

Posted on January 3, 2012
Filed Under Taylor Ellwood | Leave a Comment

I’ve started doing some research for my new Pop Culture Magic book. Bill Whitcomb recently told me about Pre-makes, which are little video previews of current movies remade as if they had originally been shot in the early fifties. The one above is a pre-make version of Ghostbusters. Aside from the charming use of older footage, these premakes grabbed my attention because of how it combined retro pop culture with modern versions of pop culture.

I think, with the right video skills, it’d be easy to make any of these premakes into an audio-visual enchantment or evocation of some kind that could be charged by the views, and even social media activity that people created around the videos. You could even set it up that every time the video was shared it was fired again. These kinds of videos can provide an infinite variety of opportunities for the enterprising magician who has time and expertise in making them.

Looking at this video, what I was most struck by, however, was how the person who created it was able to take themes from a later movie and apply them to a collage of images from older movies and “re-make” the story or at least a trailer of the story. It illustrates how themes can be re-appropriated into different media, and also how no story is so original that there isn’t some basis for it in the past.

What do you think?

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